OBJECT//
To design the image of White House beer to emphasize American heritage and traditions. To implement a marketing strategy that introduces the line and its position in the
the market as a special high-end beer
the market as a special high-end beer
SOLUTION//
The idea is to incorporate the culture and spirit of American history into branding. It is inspired by traditional design elements with an inviting feel. The refined design and packing are consistent with smooth and delicious beer. Part of the concept is to promote sustainability within our environment. A mixture of bold typographic and graphic elements on the label reflect the richness of the beer and its history.
