OBJECTIVE//
To redesign an existing brand that appeals to the majority
of coffee drinkers. To research and explore successful marketing principles for creating an attractive, new,
and unique image.
of coffee drinkers. To research and explore successful marketing principles for creating an attractive, new,
and unique image.
SOLUTION//
The concept aims to provide coffee lovers with convenience and quality at an affordable price. It aligns closely with modern-day culture. One unique aspect of the packaging is the use of design symbols to help customers identify the strength of the coffee. For instance, a mild decaf is represented by a vintage large-wheel bicycle, a medium-strength coffee by a vintage standard-wheel bicycle, and an extra-strength coffee by a three-seat bicycle.
