Elizabeth Arden

Role & Responsibilities 

I created cohesive layouts across digital and print media for a major campaign. Collaborating with the Art Director, photo editor, copywriter, and project manager, I ensured all assets aligned with Elizabeth Arden’s premium brand image. 

The Challenge 

The key challenge was working within strict third-party platform constraints (like Amazon’s template and font size limits), alongside evolving copy and incomplete image assets. My goal was to maintain consistency and visual quality across all platforms. 

Design Process 

Discovery: Aligned on goals and timelines. 

Asset Review: Checked for gaps and constraints. 

Layout Creation: Designed adaptable layouts. 

Refinement: Incorporated feedback. 

Final Delivery: Delivered optimized files. 

By staying flexible and solution-focused, I delivered a cohesive, on-brand campaign, ensuring each asset maintained Elizabeth Arden’s premium look despite the constraints.